Top 21 AI Marketing Tools to Grow Your Business in 2023

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses.

If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.      

 

Key Features: AI Blog Outline, Jasper Chat, Content Generator, Jasper Templates, Content Improver, Jasper Boss Mode,

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Key Features: AI caption and content writing, AI post idea brainstorming, Post scheduling & analytics, AI post idea brainstorming,

Channels: Instagram, Facebook, TikTok, LinkedIn

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Key Features: Customizable Chatbots, Dashboard, 100+ Languages, Data Analysis,

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What is an AI Marketing Tool?

An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move. 

All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lighting speed that makes AI marketing tools for business so formidable. 

Best AI Marketing Tools You Should Be Using Today

1. Jasper.ai

Price(Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)

Best Features:

• Content Generation
• Tone of Voice Settings
• Machine Learning
• Plagiarism Checker
• Customizable Templates

Once known as Conversion.ai, Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts. This tool uses the GPT3-model developed by OpenAI to write human-sounding text. It also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. All you need to do is add your brand name or product, and it will generate the copy for you. 

E-commerce shops can also produce product descriptions using this powerful AI. It can generate Amazon product bullet points or descriptions as well as write titles and meta descriptions at a click of a button.

2. Flick

Price (Monthly): 7-day Free Trial / £11 for Solo /£24 for Pro / £55 for Agency

Best Features:

• AI Caption Writing (on-brand)
• AI Idea Brainstorming
• Post Scheduling
• Auto-Suggested Hashtags
• Hashtag Search & Manager

Flick AI Social Media Assistant is a powerful marketing tool designed to streamline the brainstorming, writing, and planning process for social media content. By offering a 7-day free trial, users can experience a new way of creating engaging and on-brand content with ease.

This AI-driven platform serves as a dynamic ally, offering AI Idea Brainstorming for distinct content concepts, AI Caption Writing for creating custom captions, and transforming lengthy content into digestible pieces for sharing. It excels in Post Scheduling, facilitating the arrangement and timing of posts with a simple click. With features like Auto-Suggested Hashtags and a Hashtag Search & Manager, it further aids in effective content management and visibility enhancement.

Built specifically for social media, this tool offers 24/7 support and an easy setup process. Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and enhance their social media presence.

RatingsEase of Use4.3Customer Service5.0Features4.2Overall Score4.5Features & PricingAI caption and content writingAI post idea brainstormingPost scheduling & analyticsPrice starting at:$13.60Pros and ConsInfinite content ideasConnects with Flick's SchedulerAI features are still in beta stageBest for: Small Businesses4.5 out of 5 starsFlick's AI Social Marketing Assistant is an innovative platform that uses AI algorithms to revolutionize social media content creation, empowering users with creative ideas, personalized captions, easy repurposing, and efficient planning.View

3. GrowthBar

Price: (Monthly) $29 for Standard / $79 for Pro / $129 for Agency

Best Features:

• Search Engine Optimization
• Paragraph Generator
• Meta Generator
• AI Blogging Tools

GrowthBar uses GPT-3 AI to automate content generation. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking as well as creating blog post content outlines. There’s also a Chrome extension available. 

GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible. 

RatingsEase of Use4.7Customer Service4.7Value for Money4.7Overall Score4.7Features & PricingAI Blog OutlineBlog Topic GeneratorCompetitor ResearchKeyword Ranking ToolOn-page SEO Audit ToolPrice starting at:$79Pros and ConsAffordableEasy to useComprehensiveLimited customizationLimited features compared to competitorsLimited dataBest for: Small and medium-sized businesses4.7 out of 5 stars view

4. Phrasee

Price: Custom Quote

Best Features:

• Content Management
• Predictive Analytics
• Dynamic Content
• Engagement Metrics

Phrasee is an AI tool that focuses on “brand language optimization.” This AI powered marketing platform works by boosting the brand language used by companies in their copies. It can generate a copy for emails, Instagram, Facebook, or even push notifications using a natural language generation system together with a machine learning algorithm. The result is a human-sounding copy that is brand compliant and effective. It counts Virgin and Domino’s as among its clients. 

5. Smartwriter.ai

Price: (Monthly) $49 for Basic / $124 for Popular / $299 for Pro

Best Features:

• LinkedIn Chrome Extension
• Personalised LinkedIn Outreach
• Personalised Cold Emails
• Deep Enrichment

Smartwriter.ai assists in automating your email outreach. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach. 

It also allows for integration with other third-party tools and platforms to improve your cold email outreach process. 

6. Optimove

Price: Custom Quote

Best Features:

• Campaign Insights
• Hyper-segmentation
• A/B Testing
• Multichannel Tracking

Optimove is a customer data platform with AI-based marketing functions. It helps collect data from different platforms to provide a unified view of all the information in one dashboard. Businesses can analyze or share the information as well as decide marketing strategies with ease. 

Optibot, their AI tool, scours and analyzes all the customer data provided to generate actionable insights. It can suggest which campaigns to drop based on loss or let you know which customers may be too exposed to company communication.

Optimove’s clients include John Hardy, Sweaty Betty, and the New York Racing Association Inc. (NYRA).  

AI Content Marketing Tools

7. Acrolinx

Price: Custom Quote

Best Features:

• Access Controls/Permissions
• Full Text Search
• Version Control
• Approval Process Control

This AI-powered marketing software improves the quality of content, so it meets brand parameters. Big companies like Google and Amazon, use this tool to make sure all their marketing content aligns with their brand. You can set style, tone, grammar, and even add in company-specific wording. Its AI will go through the content and offer suggestions for improvements.

8. Brandwatch Consumer Intelligence

Price: Custom Quote

Best Features:

• Automated Reports
• Report Customizability
• Follower Analysis
• Influencer Identification
• Email Alerts

Brandwatch offers two main solutions in its suite: consumer intelligence and social media management. These two solutions can be applied for an array of uses cases that include market research, brand management, content marketing, crisis management, and influencer marketing.

Not only does it offer various use cases, but as it has been around for more than a decade, you can look forward to a wealth of data. However, the area where it really shines is helping you to put all that data to good use. Its consumer intelligence (CI) platform is an AI-powered solution that will generate actionable insights that will help you to understand your consumers better as well as your brand and where it fits into the current market. It offers an in-depth understanding of how customers perceive their brands, products, and industry trends. Then, to help you make sense of all the data, you can use its flexible user interface or select one of its dozens of live visualizations to analyze the data for you. With its detailed insights and timely analysis, Brandwatch CI Platform helps organizations remain agile and responsive in today’s rapidly evolving marketplace.

RatingsFeatures4.8Ease of Use4.5Reporting5.0Overall Score4.8Features & PricingSentiment AnalysisTrend TrackingInfluencer IdentificationReport CustomizabilitySocial AnalyticsPrice on requestPros and ConsGoes beyond mere social listening and monitors dozens of sourcesAn astounding amount of data (12+ years worth) yields powerful insightsData visualization is impressive in its ability to sum up the numbers at a glanceAdvanced boolean queries must be typed from scratchOverwhelming amount of data and filtering options require more than tech savvy to use the softwareBest for: Small, Medium, and Large businesses4.8 out of 5 starsSince its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.View

9. InstaText

Price: (Monthly) $11.99 for Single Users / Custom Quote for Business and Scholar 

Best Features:

• Sentence Formatting
• Sentence Rephraser
• Tone Checker

InstaText is an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell checks but goes a step further by rewriting sentences, so it reads better. Its most important feature is its capacity to ensure the tone and style of the writer is preserved despite the rewrite. This is important for brands that want to maintain their authentic voice in all of their communications. 

Another great InstaText feature is it lets you specify multiple keywords. When you use the program, it preserves the keywords as is, saving you time when editing the copy. 

10. Grammarly

Price: Free for Basic / Custom Quote for Premium and Business 

Best Features:

• Clear Communication
• Real-time Feedback
• Tone Adjustments
• Formality Level
• Plagiarism Checker

Grammarly is one of the best free marketing tools for any business. This powerful AI content marketing platform allows businesses to double check their written copy to make sure it’s polished and professional. 

It features highly accurate AI that checks spelling and grammar in real time online. However, you can also install it as an extension for Google Chrome. More powerful functions like checking for tone, clarity, and style are available in Premium and Business options. 

11. Seventh Sense

Price: (Monthly) Starts at $64 for Hubspot / Starts at $360 for Marketo

Best Features: 

• Campaign Analytics
• Reporting/Analytics
• Email Campaign Management
• Event Triggered Actions

An AI email marketing campaign tool, Seventh Sense ensures your emails get delivered at the right time for each customer. This personalized service allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time. 

The smart platform also helps with increasing email deliverability, which improves the sender score. This is an important parameter for companies who send out hundreds or thousands of emails a week. Seventh Sense is designed to work with Hubspot and Marketo only. 

12. MarketMuse

Price: (Monthly) Free for Single User / $7.200 for Standard / $12.000 for Premium

Best Features:

• Categorization/Grouping
• SERP Rank Tracking
• Data Visualization
• Competitor Analysis

MarketMuse prides itself for using AI technology in all of its services. The tool is designed for businesses needing help in crafting optimized long-form content like emails, sales copies, landing pages, or articles. 

It starts by conducting deep AI research about the topic. Then, it creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide. Users can continue editing the copy using the built-in editor and shape it according to the AI’s suggestions. 

13. DeepL

Price: (Monthly): $8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate

Best Features:

• Whole Document Translation
• Auto-Detect Language
• Browser Application

If you’re a business serving a global market, it’s beneficial to offer accurate translations of your marketing content or copy. DeepL is a powerful AI tool that translates documents and files into several popular languages of your choosing. It not only translates the text word for word, but it adds subtle nuances and words that some of the biggest translation tools like Google and Microsoft, have difficulty grasping. The end result is fluent text that is accurate and easy to read. 

14. Chatfuel

Price: (Monthly) / $11.99 for Business / $199 for Enterprise

Best Features:

• Multi-Channel Marketing
• Template Management
• Lead Database Integration
• Pipeline Management

Chatfuel is among the most used chatbots in the market. It assists in automating FAQs as well as qualifying leads before they are directed to a live sales agent if they are ready to purchase.

It also provides integrations to various third-party tools like Calendly, Shopify, or Google Sheets. They even have an API in case you need a customized integration for your system. 

15. Customers.ai

Price: Custom Quote

Best Features:

• Customization Interface
• Sales Conversion
• Automated Outreach Funnels

Customers.ai is a multi-platform chatbot creator that enables businesses to easily manage their marketing chat content with ease. It has a Unified Chat Inbox including a toolbox of integrations for easy scaling of any campaign. They also offer InstaChamp, a great marketing chatbot designed for IG businesses.

16. ManyChat

Price: (Monthly) Free / $15 for Pro

Best Features:

• Marketing Lead Database
• Multi-Channel Communication
• Customization Interface
• Real-time Consumer-facing Chat

Manychat has proven itself a prominent fixture in the world of AI chatbots. It’s easy to use and cleverly designed for sales and marketing. ManyChat focuses mainly on Facebook Messenger, but they do have support for Instagram Direct as well. The AI tool can be used without any coding knowledge, promising users that they can set up a bot in as little as 20 minutes. 

AI SEO Tools

17. Brand24

Price: (Monthly) $39 for Individual / $99 for Team / $149 for Pro / $249 for Enterprise

Best Features:

• Discussion Volume Chart
• Data Exporting
• Sentiment Scoring
• Social Measurement

For any business, reputation is everything. With Brand24’s powerful AI social media monitoring tool, brands can keep track of positive and negative feedback about the company in real time. It analyzes conversations about the brand, products, and competitors all over the web.

Aside from monitoring brand reputation, it also lets you assess marketing campaigns and address issues that may come up before it gets out of hand. 

Ratings Features4.2Ease of Use4.7Support4.8Overall Score4.6

Features & PricingAudience SegmentationCompetitive AnalysisConfigurable AlertsCustomer EngagementDashboardPrice starting at:$79

Pros and ConsEasy-to-use platformCoordinated follow-up processReal-time monitoringSimple organization on the platformMobile app could be betterBest for: Small & medium brands4.6 out of 5 starsBrand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.View

18. Surfer SEO

Price: $49 for Basic / $99 for Pro / $199 for Business

Best Features:

• Free Outline Generator
• Keyword Research Tool
• Keyword Surfer
• Content Editor

Designed to optimize blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer also has the capacity to evaluate keywords using Google’s BERT method and has over 500 ranking metrics to analyze content.  

19. Frase.io

Price: (Monthly) $14.99 for Solo / $44.99 for Basic / $114.99 for Team

Best Features:

• Idea Recommendation
• Content Optimization
• Technical SEO
• Data Visualization

Frase.io lets you create SEO optimized content better and faster. Once you enter a topic, Frase automatically compares and pulls data from the top sites with the same keyword. This artificial intelligence marketing tool then generates an SEO-friendly outline, so you can write content that would rank higher on search results. 

As you create your content, Frase will score your work. The higher your score, the better your content will rank against competitor sites. 

AI Social Media Tool

20. Smartly.io

Price: Custom Quote

Best Features:

• Campaign Dashboard
• Customer Segmentation
• Enterprise Scalability
• Performance Metrics

Smartly.io is an AI-based ad marketing tool that lets teams plan, test, and launch only the best performing ads to their target audience. It integrates with various major platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses handle all of their ad marketing on a single dashboard. 

One of its strengths is it allows for modular ad testing across different channels. This lets businesses see which ad designs are performing best. 

21. Emplifi.io

Price: Custom Quote

Best Features:

• Social Publishing
• Engagement Tracking
• Follower Analysis
• Influencer Tracking

Emplifi.io is a social media management AI marketing tool that helps manage all of your social media profiles in one dashboard. You can use it for tracking campaigns to see how they performed. 

Its best use, however, is to keep track of your influencer marketing. The unified dashboard lets you find, vet, and keep in touch with your influencers. It also offers insight analytics and even allows you to schedule posts to get the best results.   

This tool is used by large companies like McDonald’s, Pinterest, Instagram, and YouTube for their marketing as well.

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Why Use AI-Powered Marketing Tools? 

Speed is the number one reason why artificial intelligence marketing tools should be present in every business. An AI tech crunches huge chunks of information taken from platforms like social media, email, and the Web. It also bridges the gap between the data and the actionable solutions you can implement to improve your marketing and sales campaigns. 

The Benefits of Using AI in Marketing

Automates decisions 

One of the biggest benefits of AI marketing technology is it can automate data-based decisions in an instant. Data is everything in marketing. It can show you how your customer would react to your message or tell you the best strategy to use for your email marketing campaigns. 

Saves time and money

Every business wants to save money when running marketing campaigns. An AI marketing tool may require initial investment, but it pays in dividends by giving you cost savings. It allows businesses to work fast and efficiently without having to pay for staff to do the manual work. Instead of hiring a full team, you can focus on recruiting employees to perform critical tasks. AI tech also lessens human error.

Creates real-time personalization

Customers expect you to know what they want. One way AI marketing tools can help out is by adapting your sales and marketing strategy to generate a personalized experience for any specific customer. Artificial intelligence can use predictive analysis to gain a better understanding of the customers behavior and buying habits. This is the same thing Google, Netflix, and Instagram use to give you recommendations to watch or suggest posts.

Imagine the possibilities of being able to guide customers to a specific product or service based on their previous interactions with the company. Creating a personalized experience allows them to build a relationship with your brand. In fact, today’s consumers expect brands to offer a tailored message instead of a generic one. 

Increases return of investment (ROI) 

Smart marketing tools such as this allows marketers to maximize the information produced without wasting money on other campaigns.

In addition, AI technology provides deep customer insight and shows you what your buyers want. It also groups warm leads and guides them to move forward, ultimately leading to a sale and an increased ROI for your business. 

How to Use Artificial Intelligence (AI) in Marketing 

From forecasting sales, generating content, to improving the customer experience, there are countless ways to use top AI marketing tools for your business. Here are a few suggestions:

Content generation

The main driving force for digital marketing is content. Without it, it would be hard for companies to sell their products or convince consumers to make a purchase. Writing and generating content can take several hours a day. Marketers need to plan their targets, write the copy, edit, then distribute it at just the right time to create maximum impact. 

AI marketing tools can help in this regard by streamlining the content generation process. It can automate messages or improve engagement using various social media marketing platforms. 

Automated email marketing campaigns

The best AI email marketing tools allow marketers to produce effective emails that engage customers and maintain brand relationships without effort. Emails are one of the most repetitive tasks in marketing. With an AI tool, businesses can cut back on the time spent researching, creating, and testing email content. 

Chatbots

An AI chatbot is perfect for nurturing a lead. When set up correctly, a chatbot can create a better customer service experience. These bots can answer repetitive questions like price or the availability of a product or service. If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you.

Control dynamic pricing

Dynamic pricing happens when the price of a product or service is changed based on the market condition and the supply or demand of the item. 

AI-powered tools can use this pricing strategy to gain better margins, as it allows retailers to update their prices several times a day. Dynamic pricing is best exemplified in hotel booking websites or airline companies where the prices go up or down depending on availability. 

Forecasting sales 

To thrive, businesses need to have target revenues and find a way to ensure this goal is achieved throughout their campaign period. The application of AI marketing programs lets marketers understand and estimate possible sales based on their customer data and their past shopping behavior. 

This predictive insight allows businesses to know which products will become a top seller, how many they should stock to avoid inventory issues, or which items they need to promote further.  

Wrapping Up

Machine learning and AI marketing isn’t new. For years, companies have always looked towards technology to apply improvements in their work systems and draw actionable insights to improve revenue. But now, with an increasingly digital landscape, the use of top AI marketing tools is deemed a necessity and no longer a luxury. 

As a business, it’s important to leverage AI marketing tools to create a sustainable, forward-thinking brand designed to last for years to come.