[ CASE ]

How we have made 22 successful apartments deals worth from 500 000$ for real estate agency in 6 months


Who areluxury Promotion for luxury brandCustomer

Who are

luxury Promotion for luxury brand


 

 

Customer


The "Formula7" network of dealerships are official dealers of BRP equipment in Moscow.

The "Formula7" network of dealerships are official dealers of BRP equipment in Moscow.Customer  


[ Our Strategy ]


The client came to us with the goal of receiving purchase orders for BRP motorcycles

  1. Analyzed the demand for the promoted goods
  2. Conducted an audit of the client's websites and made recommendations to increase website conversion
  3. Analyzed the competitors
  4. Formed a financial model with projected values of the cost of the lead (the request for motor vehicles)




Prices for BRP vehicles are much higher than the market. Not everyone who wants to buy a snowmobile has a budget of $36 300




Therefore, we excluded the general queries ( buy a snowmobile,ATVs in Moscow. etc) and decided to run only for our target audience (ATV,BRP, Snowmobiles Lynx etc. )





If we run ads for general queries, we will bring untargeted visitors who are not financially ready to buy 





Such queries lead to the hottest audience, ready for BRP



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 [ Leads ]

Why would advertising on the BRP brand bring the most targeted applications for a customer?



[ Ads ] 

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​ [ RESULTS ]

[ The first-month results ]

Launched advertising campaigns and got the following results


3,823.38 $                  Money Spent

0,5   $                          CPL - Cost per click 

67                                 Request recieved

57.19$                          Request Cost 





​ [ RESULTS ]

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1.[ REQUESTS WITH ACCEPTABLE CPL ]

It was necessary to increase the number of requests

We connected dynamic call-tracking to optimize campaigns. Dynamic call-tracking allows you to track which key request came from the call. 97% of motorcycle requests are calls.











We optimized campaigns based on dynamic call-tracking. We turned off non-conversion requests, and increased the rates for those that bring the maximum number of requests. The data collected also allowed for adjustments by device type and by gender-age.











[ RESULTS ]

According to the results of three months of work, we were able to reduce the CPL in 2.5 times and increase the number of requests by 80%


307              Number of requests                 22.87$    CPL