[ CASE ]
How we received 267 B2B leads worth $4,5 for a Glass factory
1220$
Money Spent
4.5$
Cost per lead
297Leads
Leads
[ Our Strategy ]
Our advertising strategy for Glass factory
Campaign objective "Leads". The main tool for receiving requests, which gives the opportunity to fill a contact form (name and phone number) if the company doesn't have a website.
The basic logic of setting up the audience was to show ads to two key segments: owners of alcoholic beverages production and owners of wholesale of kitchenware. We showed ads to the audience with overlapping interests after analyzed the portrait of the target audience and the key characteristics of the products.
Location. European and African countries, CIS countries, as well as Saudi Arabia were chosen as countries for the showing advertising.
[ RESULTS ]
[ USAGES ]
We decided to target on Instagram platform in conjunction with pixels and direct integration in Shopify
The main conversion tools :
- Special targeting settings
- Product categories selections
- Product categories selections
- Dynamic retarget
[ STATIC ADS ]
Static ads were prepared for the launch of the advertising campaign
We worked without a website, so we chose a carousel as the format - this allows users to get to know the products at the first touch of the ad and without going to another website.
[ Results ]
We've received the following results
We've achieved our goal and also have increased the base of job-seekers. We've gotten feedback from our client that all leads are real candidates.
1220$ Money Spent 4.5 CPL ( Cost per lead )
26 Become wholesale customers 45 At the negotiation stage