[ CASE ]
How we have made 22 successful apartments deals worth from 500 000$ for real estate agency in 6 months
Dubai Real Estate Investment
30 AED/8.18$
CPL
430
Leads
1615.9dh/439.93$
Leads
8
Deals
Our client is a boutique real estate brokerage that focuses on the usage of the most innovative, cutting-edge technology to serve Sellers, Buyers, Landlords and Tenants in the Dubai market
for a luxury residential complex in Dubai in Safa Park.
The main problem was that our client had no website and we needed to find an alternative way to get leads.
Lead generation provides the opportunity to get requests (phone number, name, e-mail etc.) inside the platform.
User needs to click the button below the ads, fill
in the data and submit the form in order to leave
a request.
The main disadvantage of lead forms is a large amount of low-quality requests (disabled phone number, wrong location etc).
On the contrary, its advantage is cheapness, so the cost of the deal is acceptable.
[ Leads ]
Why did we choose
the objective "Leads"?
[ Our Ad Banners ]
[ RESULTS ]
The first-month results
1532.09 aed / 417.11$ Spent
61.28 aed / 16.68$ CPL
25 Leads
3 Qualified Leads
[ Results ]
Ad Account screenshot of Facebook for the first month
[ Solve Problems ]
We needed to solve following problems: low amount of qualified leads: 12%
As a result of the first month we managed to get leads with an acceptable CPL. The main goal of the second month was to increase the amount of qualified requests and maintain the cost per lead.
[ QUALIFIED LEADS ]
We've increased the amount of qualified leads
We've increased the amount of qualified leads
by 10% by making the form more complicated and narrowing the interests.
The user needs to make just 3 clicks to submit a request. The form was not complicated enough, so we got many low-quality leads. In order to make the form more complicated we added more questions and a verification.
The problem was also to find more engaged audience, however, the special settings for real estate ads didn't allow to change gender and age of the audience.
In this project, we used the narrowing of interests shown in the following screenshots.
[ RESULTS ]
The results we've received
in three months:
[ RESULTS ]
12 927,2 AED/3 519,42 $ Spent 174,69 AED/ 47,56 $ CPL
30 AED/8,18 $ CPL 1 615,9 AED/439,93 $ CPO
430 Leads
74 Qualified Leads 8 Deals